Data Enrichment and Profile Building
Each Typeform submission triggers Perplexity AI and Apify to gather LinkedIn and company data on the prospect. The results land in Airtable as a complete lead profile — no manual research required.
Lead systemData EnrichmentAI
- Development Time
- 3 weeks
- Time Saved
- 100 hours per month
- Client Industry
- Marketing Agency
A snapshot of the success story
Project Overview
A marketing agency wanted to automate what happened after a lead filled out a form on their website. Every submission kicked off a round of manual research that was slow, inconsistent, and rarely left time for real personalization.
They needed a system that could research each prospect automatically and follow up with a personal touch — at scale.
Delivering the Right Approach
Solution
We built an automated pipeline that takes every lead from form submission to a personalized email response — no manual research, no generic templates.
AI-Powered Personalization
Claude AI reads each enriched profile and drafts a follow-up email tailored to the prospect's background and needs. Strategic send delays keep the outreach feeling thoughtful rather than automated.
The Impact
Summary
The new system lifted lead conversion by 15% and measurably deepened prospect engagement — every lead now gets a fast, personal, relevant reply.
Under the hood, it runs on Make.com automations, Claude and Perplexity AI, Apify web scraping, and an Airtable database. What used to be manual and generic is now automated and personal.
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- Nexus Automation Labs